Digital Marketing

Module 1 · 0/4 done · 70 min

Digital Marketing Foundations & Strategy

What digital marketing really is, the main channels, how they fit into a funnel, and how to set goals and a strategy before spending a franc.

Module 2 · 0/4 done · 70 min

Audience, Branding & Your Online Presence

Know exactly who you're talking to, craft a message that resonates, and set up professional profiles that turn visitors into contacts and customers.

Module 3 · 0/4 done · 71 min

Content Marketing & Social Media

Create content people actually want, plan it with a calendar, write copy that converts, and grow on social media, including short-form video.

Module 4 · 0/4 done · 70 min

SEO & Getting Found on Google

Help customers find you when they search: how search works, keywords and intent, on-page and local SEO, and content that ranks.

Module 5 · 0/4 done · 71 min

Paid Ads: Meta & Google

Reach the right people fast with paid advertising: how ad platforms are structured, targeting, creatives, budgets, and reading the numbers that matter.

Module 6 · 0/4 done · 69 min

Email & WhatsApp Marketing

Own your audience: build a contact list, write messages people open and act on, automate follow-ups, and turn direct messaging into repeat sales.

Module 7 · 0/4 done · 70 min

Analytics, Funnels & Conversion

Measure what matters, read the numbers, build and optimise funnels, improve conversion with testing, and report results that prove value.

Module 8 · 0/4 done · 71 min

Freelancing, Agencies & Career

Turn skills into income: package and price services, win clients, run projects professionally, build a portfolio, and grow a marketing career.