Social Media Manager

Module 1 · 0/4 done · 69 min

Social Media Foundations

What a social media manager really does, how the major platforms and their algorithms work, and how to set clear goals tied to a real audience before posting anything.

Module 2 · 0/4 done · 68 min

Platform Strategy

Turning foundations into a concrete plan: choosing the right platforms, positioning the brand, optimising profiles so they convert, and building a repeatable content strategy per platform.

Module 3 · 0/4 done · 69 min

Content Creation

Making content that stops the scroll: the main content formats, writing hooks that grab attention, creating strong visuals on a budget, and writing captions that drive action.

Module 4 · 0/4 done · 65 min

Content Calendars & Scheduling

Turning strategy into a sustainable routine: planning a content calendar, batching creation, using scheduling tools, and staying consistent without burning out.

Module 5 · 0/4 done · 66 min

Community Management

Turning followers into a community: why engagement matters, handling comments and DMs well, converting conversations into customers, and dealing with negativity and crises calmly.

Module 6 · 0/4 done · 65 min

Growth Tactics

Growing an account the right way: organic growth principles, using hashtags and discovery features, collaborations and shoutouts, and riding trends without losing the brand.

Module 7 · 0/4 done · 66 min

Analytics & Reporting

Measuring what matters: the metrics that count versus vanity numbers, reading platform insights, using data to improve content, and reporting results clearly to clients.

Module 8 · 0/4 done · 68 min

Working with Brands & Monetisation

Turning the skill into income: finding clients, pitching your services, setting rates and contracts, delivering professionally, and building a career or business as a social media manager.